Brand Building
I specialize in brand strategy and brand identity work. This includes:
Discovery and research
Defining the target audience
Naming the brand
Building the brand story
Setting the tone of voice
Creating a visual identity
Logo development, tagline creation, photo art direction, and comprehensive brand guidelines are all key deliverables within my wheelhouse.
Whether creating a brand completely from scratch, like Haverdash, or evolving an existing brand, like Harry Winston, I have demonstrated experience setting the North Star that guides all campaigns and communication.
In February 2019, I was tasked with creating a new millennial-focused rental subscription service from scratch. The catch? We had to launch by May 15th.
In just three months, I named the brand, crafted the voice, developed the visual identity, created photography and styling guidelines, and oversaw the production of over 600 garment shots, a comprehensive email marketing program, and all paid and organic social assets for launch. Whew!
We proudly launched our new rental subscription service on time and well within the budget—and Haverdash has since been recognized as a top clothing rental subscription by Refinery29, Cosmopolitan, Good Housekeeping, and others!